About

Meet Fraser
Orr-Brown

I founded Approach Advisory with a mission to support business owners in making sound financial decisions that set them up for a secure future, without sacrificing their enjoyment of today.

My journey in the financial industry has been shaped by a diverse range of experiences that have honed my skills and deepened my passion for helping clients achieve their financial goals.

In my planning practice I walk clients through solutions that get them to retirement, despite the ever changing market.

Through collaboration with the portfolio management team at Cornerstone Fiduciary Wealth Management, we apply a process driven & cost-conscious investment approach that aligns with client risks.

My clients appreciate my ability to explain complex financial concepts in clear, understandable terms.

Before founding Approach Advisory, I served as a Financial Advisor at Raymond James Ltd. for over six years, where I developed comprehensive financial plans to help clients’ long-term stability and growth. Right out of university, I worked for a small accounting firm doing personal tax prep & corporate T2 prep while completing my professional diploma in Accounting and the CA Bridging Program.

My early career experiences provided a solid foundation in personal finance, retirement planning, & technical accounting.

These roles taught me the importance of compliance, strategic communication, and meticulous planning. Each step in my career has equipped me with the expertise and insight necessary to guide clients through their financial journeys, balancing today’s needs with tomorrow’s goals.

Education

Bachelor of Arts (B.A.): Commerce, Economics, Drama
Professional Diploma in Accounting
C.A. Bridging Program
Canadian Securities Institute
Exit Planning Institute

Certifications:

Why I Became a Wealth Advisor

Life is unpredictable.

This truth hit home early for me, shaping both my outlook on life and my career path.
Growing up, my mother struggled financially.

My father was diagnosed with MS shortly after I was born, and by the time I was two, he was in long-term care.

Without adequate insurance, my mother received no payout from his passing, and our family’s financial planning was far from ideal. We lived on a single income, & our lifestyle was restricted to the essentials, with little room for enjoyment or security.

Witnessing my mother’s financial struggles motivated me to enter the wealth advisory field.

I saw firsthand the importance of not just planning for the future but also ensuring that life is enjoyed today.

My father had big dreams and passions like scuba diving, getting a book he wrote published, and completing his schooling as a veterinarian – but his illness prevented him from fulfilling those aspirations. This taught me that while planning for tomorrow is crucial, living for today is equally important.

My goal is to help my clients strike a balance between securing their future and enjoying the present. I want to ensure that they don’t just work tirelessly with the hope of enjoying life later, only to have unforeseen circumstances disrupt those plans. By aligning financial strategies with personal values and goals, I aim to help business owners live fulfilling lives both now and in the future.

Planning wisely for tomorrow and living fully today – that’s the philosophy I bring to my practice.

The Approach Approach:
Balance

We believe in balance.
It’s possible to prepare for the future without sacrificing your life today.

"Fraser inspires me to financially manage my money better. He is very methodical & helps

me to plan better, budget and to reduce my expenses."

Everything starts
with YOU

Every client is unique. We tailor our advice and services to YOU.

What’s important to YOU?
What does a “good life” look like for YOU?
What are YOUR goals for retirement?
What does security look like for YOU?
What does success look like for YOU?

"We are grateful for your interest and understanding of our life position, and of our goals and dreams. It is a very special feeling to have a financial advisor
care very much about who we are as individuals."

Portfolio Management

“Approach Advisory” relies on a licensed portfolio management firm for the management of client accounts.

Portfolio Management products and services are provided by Harbourfront Wealth Counsel Inc. Formerly known as Cornerstone Investment Counsel Ltd. a wholly owned subsidiary of Harbourfront Wealth Holdings Inc., operating as Cornerstone Fiduciary Wealth Management. Cornerstone Fiduciary Wealth Management brings more than 30 years of experience in all aspects of portfolio and wealth management.

Cornerstone Fiduciary Wealth Management uses the following Custodians: Raymond James Correspondent Services, Aviso Wealth, National Bank Independent Network

Raymond James
Correspondence Services
Your assets are held in Canada in a fully disclosed, segregated account at Raymond James
Correspondence Services who provides Canadian wealth management firms with end-to-end solutions for their custodial and clearing needs, as well as stand-alone services including custody, compliance, governance, asset management, equity research, technology, strategy, and capital.

Aviso Correspondent Partners
Your assets are held in Canada in a fully disclosed, segregated account at Aviso Financial Inc. (“AFI”), operating as Aviso Correspondent Partners. AFI is a wholly owned subsidiary of Aviso Wealth Inc. (“AWI”). AWI, is a national financial services company created through the merger of Credential, Securities and Credential Asset Management, Qtrade Asset Management, and Qtrade Advisor.

National Bank
Investment Network
Your assets are held in Canada in a fully disclosed, segregated account at National Bank Financial (“NBF”) acting through its National Bank Independent Network division (“NBIN”), which is an indirect, wholly owned subsidiary of National Bank of Canada (“NBC”).

Mortgage Broker
Commercial Mortgage Broker
Personal Liability Insurance
Group Benefits
M&A Lawyers
Estate Lawyers
Family Lawyers

“Approach Advisory” relies on a licensed portfolio management firm for the management of client accounts.

Cornerstone Fiduciary Wealth Management uses the following Custodians: Raymond James Correspondent Services, Aviso Wealth, National Bank Independent Network

All client accounts are held in their name only at a financial institution that is completely independent from Approach Exit Advisory and Northfront Financial Inc. Such institution acts as custodian and is responsible for the account administration and safeguarding of clients’ assets. Clients may choose between these two organizations for the custody of their assets:

Raymond James
Correspondence Services
Raymond James Correspondent Services provides Canadian wealth management firms with end-to-end solutions for their custodial and clearing needs, as well as stand-alone services including custody, compliance, governance, asset management, equity research, technology, strategy, and capital. They offer an independent alternative with customized solutions, helping their clients build successful businesses and client relationships.

Aviso Wealth
Aviso Wealth, formerly known as Credential Asset Management, is a national financial services company created through the merger of Credential Financial, Qtrade Financial Group, and NEI Investments. They offer a wide range of wealth management and investment services to credit unions, independent financial advisors, and their clients across Canada.

National Bank
Investment Network
National Bank Financial – Wealth Management is a division of National Bank of Canada, offering comprehensive wealth management services to individuals, families, and businesses. They provide investment advice, financial planning, and portfolio management solutions tailored to their clients’ needs.

How We work

Every client and every business is unique. We work with you to develop a fully customized plan based

on where you are now and where you want to go. Here’s how we work with clients.

Coffee Meeting

Get to know us over a relaxed conversation. We believe in building strong relationships from the start. During the coffee meeting, we’ll discuss your goals, values, and what you’re looking for in financial guidance. It’s a no-pressure opportunity to see if we’re a good fit to work together.

Discovery Meeting

Dig deeper into your financial situation and objectives. This is where we gather detailed information about your current financial landscape, from investments to tax strategies, and identify your long-term goals. We’ll also discuss potential opportunities and challenges that may lie ahead, ensuring we understand exactly what you want to achieve.

Proposal

We craft a personalized financial roadmap just for you. After analyzing the insights from our discovery meeting, we’ll present a tailored proposal that aligns your financial strategy with your personal and business goals. This is a comprehensive plan designed to provide clarity on the path forward.

Signature

Commit to your plan and begin working toward your financial goals. Once you’re comfortable with the proposed strategy, we move forward with the formalities. Signing the agreement marks the beginning of our partnership in guiding your financial journey and setting you up for long-term success.

30 Day Follow Up

Check-in to make sure everything is progressing smoothly. About a month after implementing your strategy, we’ll have a follow-up meeting to review the progress. This is an opportunity to fine-tune any details and ensure that all parts of your plan are working as expected.

Progress Meetings

Regular updates to stay on track toward your goals. Our journey doesn’t end after implementation. We schedule ongoing progress meetings to assess your financial growth, make necessary adjustments, and keep your goals in focus. This helps ensure that you’re always aligned with your future plans.